Amazon has become a global e-commerce giant, and for sellers looking to thrive in Australia’s competitive online marketplace, mastering Amazon SEO is essential. Just like Google dominates the search engine world, Amazon’s search algorithm plays a critical role in determining product visibility and sales success. In this article, we’ll delve into the intricacies of Amazon SEO and explore strategies to help you achieve higher rankings and increased sales in Australia’s Amazon marketplace.

Amazon’s pay-per-click (PPC) advertising platform, also known as Amazon Advertising, allows businesses to create and run sponsored product and sponsored brand ads that appear at the top of search results and on product detail pages. These ads can be an effective way to increase visibility and sales for your products on Amazon.

To start using Amazon Advertising, you’ll first need to create an Amazon Advertising account. This can be done through your existing Amazon seller account. Once you’ve set up your account, you’ll need to create a campaign, select your target audience, and choose the products you want to advertise.