Selling on Amazon New Zealand: A Guide for Beginners

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Amazon is one of the largest and most popular online marketplaces in the world, with over two million sellers and millions of customers. If you are looking for a way to expand your business and reach new customers, selling on Amazon New Zealand might be a good option for you.

But how do you start selling on Amazon New Zealand? What are the benefits and challenges of selling on this platform? And what are the best practices and tips to succeed as an Amazon seller?

In this article, we will answer these questions and more, to help you get started with selling on Amazon New Zealand.

Benefits of Selling on Amazon New Zealand

Selling on Amazon New Zealand has many advantages for businesses of all sizes and niches. Some of the benefits include:

– Access to a large and loyal customer base: Amazon has millions of customers around the world, who trust the platform and its services. By selling on Amazon New Zealand, you can tap into this customer base and increase your brand awareness and sales.
– Low barriers to entry: You don’t need a physical store, a website, or a lot of inventory to start selling on Amazon New Zealand. You can create an account, list your products, and start selling in minutes. You can also choose to use Fulfillment by Amazon (FBA), which means that Amazon will handle the warehousing, shipping, and customer service for you.
– High visibility and discoverability: Amazon has a powerful search engine and algorithm that helps customers find the products they are looking for. By optimizing your product titles, descriptions, keywords, and images, you can increase your chances of ranking high on Amazon’s search results and getting more traffic and sales.
– Global expansion opportunities: Selling on Amazon New Zealand is not only limited to the local market. You can also sell your products internationally through Amazon’s global selling program. You can choose to sell on other Amazon marketplaces, such as Australia, US, UK, Japan, etc., or use FBA Export to ship your products to customers in over 100 countries.

Challenges of Selling on Amazon New Zealand

Selling on Amazon New Zealand also comes with some challenges that you need to be aware of and prepare for. Some of the challenges include:

– Competition: Selling on Amazon New Zealand means that you will be competing with thousands of other sellers, both local and international. You will need to find ways to differentiate yourself from your competitors and offer value to your customers. You will also need to monitor your competitors’ prices, reviews, ratings, and strategies, and adjust yours accordingly.
– Fees: Selling on Amazon New Zealand is not free. You will need to pay a monthly subscription fee of US$39.99 if you choose a professional account, which allows you to sell an unlimited number of items. You will also need to pay selling fees and other fees depending on what you sell and how you fulfill your orders. These fees can add up to 15% or more of your sales revenue¹.
– Regulations: Selling on Amazon New Zealand requires you to comply with the laws and regulations of both New Zealand and Australia (if you sell on You will need to understand the tax obligations, import and export requirements, product restrictions, consumer rights, and other legal aspects of selling online²⁴.

Best Practices and Tips for Selling on Amazon New Zealand

To succeed as an Amazon seller in New Zealand, you will need to follow some best practices and tips that can help you optimize your performance and grow your business. Here are some of them:

– Research your market and niche: Before you start selling on Amazon New Zealand, you will need to do some market research and find out what products are in demand, what prices are competitive, what keywords are relevant, what customers are looking for, etc. You can use tools such as Profit Bandit¹, Jungle Scout³, or Helium 10³ to help you with this process.
– Create a professional account: A professional account gives you access to more tools and features that can help you manage your listings, inventory, orders, reports, analytics, etc. It also allows you to sell in multiple categories and marketplaces without restrictions.
– Use FBA if possible: FBA is a service that lets Amazon handle the fulfillment of your orders for you. This means that you don’t have to worry about storing, packing, shipping, or handling returns or customer service. FBA also gives you access to Prime customers.